The Breakdown
The Breakdown is simply this: One idea, every day.
The Breakdown is a resource, a tool for everyone interested in international news who doesn’t have the time or attention to devote to understanding all of the stories clogging his feed. The Breakdown cuts through the clutter and gives the viewer one idea, every day.
It doesn’t matter if you view it on a phone, an iPad, a laptop or a desktop computer. It looks beautiful on all of them. And no matter where you view it, from the Breakdown answers:
- What is the history and context of this idea?
- What is the best content around the web about this subject?
- And perhaps most importantly, why is it important?
Global Spotlight
Our service magazine, called WBEZ Global Spotlight, is a visitor companion during the expo and a souvenir afterward. It will enrich the global activism coverage of “Worldview” and provide a way for WBEZ to expand beyond the radio and connect local residents with world issues.
Global Spotlight looks artistic enough to live on the coffee tables of the attendees for months after the event. It incorporates strong photography and alternative story forms to keep the service pieces visually appealing. The cover dismisses normal style conventions because the magazine exists outside the newsstand, allowing images of fabric to take precedence over heavy text headlines.
ExpoDigi
The ExpoDigi site is a one-stop digital resource for the Worldview Expo. Right now, if listeners are looking for information about this event online, they’ll only see a single post on WBEZ.org. With ExpoDigi, attendees can learn about volunteer opportunities, plan ahead for the event and share the experience with others on social networks.
Its four major components are:
- Vendor information. This feature provides a quick summary of each organization’s mission, goals, needs and contact information.
- An interactive map. This floor plan of the expo allows attendees to plan their visit by highlighting the vendors they are most interested in.
- Easy donation and membership. WBEZ could give each vendor a text-to-donate phone number that would be posted for five minutes on the big screens at the expo and permanently in the expo website and magazine.
- Social media participation. This takes place before, during and after the event. We will create a Foursquare account so that expo visitors and others who are interested can connect with similar people. The content in the ExpoDigi is split into small bits so that it can be easily shared. We could run a contest with a prize, such as lunch with “Worldview” host Jerome McDonnell, for the vendor who signs up the most visitors.
